299 instead of 500 Euros: Meta Drops Ray-Ban Logo for AI Glasses

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Meta introduces new AI glasses under its own branding. The Meta Glasses are significantly cheaper than the models developed in collaboration with Ray-Ban. Here’s what the smart glasses can do.

By Sebastian Milpetz

Meta launches three new smart sunglasses models for the summer. The company behind Facebook and Instagram unveiled its new collection of AI glasses at an event in New York City. They are now available for purchase, including in Germany.

After Collaboration with Ray-Ban: AI Glasses Without Branding

After previously collaborating with sunglasses brands like Ray-Ban and Oakley, the new glasses are now released without any branding, under the simple name Meta Glasses.

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For the new models, Meta also collaborated with the optical company Essilor-Luxottica, the parent company of Ray-Ban and Oakley. The Essilor-Luxottica logo is discreetly placed on the inside of the temples.

Entry Model Starting at 299 Dollars – Kylie Jenner's Glasses Cost More

The biggest difference from the established glasses developed in collaboration with iconic brands is the price. Two of the three new models cost 299 dollars. This makes them significantly cheaper than the Ray-Ban Meta Wayfarer second generation, which currently costs around 500 Euros.

The low price applies to the Meta Adventurer model, which visually resembles the classic Wayfarer from Ray-Ban. The Meta Fury, featuring an angular frame, also costs 299 dollars.

You’ll need to pay 399 dollars for the Meta Glasses by Kylie, an elegant oval model created in collaboration with influencer Kylie Jenner. The three glasses come in various colors, sizes, and prescriptions. According to Meta, a total of 26 combinations are possible.

Muse Spark is Pre-installed

Technically, the Meta Glasses feature similar hardware and software as the previous models. So, the cheaper alternatives also include cameras, microphones, speakers, and an AI button.

As before, Meta does not include a display on the lens. Interaction with the AI continues to occur via voice. The battery is said to last more than eight hours.

New is that the AI model Muse Sparks is pre-installed on the glasses. Meta introduced it in April of this year as the first result of its billion-dollar investment in the AI company Scale AI.

This article was originally published on June 24, 2026, but it is still of great interest to many of our readers. Therefore, we have updated it and made it available here again.

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